EV & CLEAN ENERGY — 2023
An EV brand built for the pragmatic majority.
Volta didn’t need to convince people EVs were the future. They needed to convince the driver who commutes 40 miles a day, charges at home, and doesn’t want to think about range anxiety.
OUTCOME
2.3× CTR improvement — 14 new dealership partnerships in one quarter
THE BRIEF
Volta didn’t need to convince people that EVs were the future. They needed to convince the driver who commutes 40 miles a day, charges at home, and doesn’t want to think about range anxiety.
We built a campaign that spoke to the practical majority instead of the early adopter — grounded in buyer research, designed to close, and built to run in new markets without an agency.
THE IMPACT
Ninety days. One campaign that moved undecided drivers to the dealer floor.
CTR improvement
New partnerships in Q1
Test-drive close rate
Impressions in 90 days
Drop in paid media CPL
HOW WE BUILT IT
PHASE 01 — STRATEGY
We surveyed and interviewed 40 prospective buyers across three markets to map what moved the undecided majority toward a purchase decision.
You receive: Buyer research, journey map, campaign brief
PHASE 02 — PRODUCTION
We produced the full campaign — web, motion, OOH, and paid social — in a six-week sprint built entirely around the buyer insights from phase one.
You receive: Web, motion, OOH, and paid social assets
PHASE 03 — ROLLOUT
We handed off a campaign toolkit the Volta team runs across new markets independently — no agency needed, no briefing from scratch every quarter.
You receive: Campaign toolkit, channel guide, results report
USE CASES
What we actually get hired to do.
BRAND LAUNCH
We helped a fintech founder ship their first product brand from scratch — naming, identity, web, and positioning compressed into a single sprint. The full system landed in time for their seed announcement.
DESIGN SYSTEM
Built a complete component library and token system for a 40-person product team. Engineering shipped twice as fast in the first quarter and design reviews dropped from two days down to two hours.
CAMPAIGN
Led a Series B launch campaign across web, motion, and paid social for a developer tools company. Pipeline doubled in 90 days — and the brand finally felt like the category leader.
NEXT STEPS
We partner with ambitious teams on brand, product, and everything in between.
Forma