DTC & LIFESTYLE — 2024
A DTC brand that sold out in 72 hours.
Reverie had a product people loved and a brand that didn’t match. The packaging looked fine in a mood board and invisible on a shelf. The e-commerce site borrowed everything from competitors and distinguished nothing.
OUTCOME
Sold out in 72 hours — 4.8 average review score at launch
THE BRIEF
Reverie had a product people loved and a brand that didn’t match. The packaging looked fine in a mood board and invisible on a shelf. The e-commerce site borrowed everything from competitors and distinguished nothing.
We built a brand that made the product feel inevitable — packaging that stopped people mid-scroll, an e-commerce experience built to convert, and a launch campaign designed to sell out fast.
THE IMPACT
Seventy-two hours. One brand that made every unit feel worth waiting for.
Full inventory cleared
Above projected organic reach
Average review at launch
First-run return rate
Above expected reorder volume
HOW WE BUILT IT
PHASE 01 — DISCOVERY
We mapped the competitive shelf — physical and digital — to understand why similar products were invisible and exactly what made buyers stop and look twice.
You receive: Shelf audit, buyer research, design brief
PHASE 02 — DESIGN
We designed the full system in six weeks — identity, packaging, e-commerce, and launch campaign — built to work as a single unified visual world.
You receive: Identity, packaging, e-commerce, campaign assets
PHASE 03 — LAUNCH
We handed off every file Reverie needed to reorder packaging and run future campaigns in-house — no agency, no guesswork, no briefing from scratch.
You receive: Launch toolkit, brand guidelines, campaign templates
USE CASES
What we actually get hired to do.
BRAND LAUNCH
We helped a fintech founder ship their first product brand from scratch — naming, identity, web, and positioning compressed into a single sprint. The full system landed in time for their seed announcement.
DESIGN SYSTEM
Built a complete component library and token system for a 40-person product team. Engineering shipped twice as fast in the first quarter and design reviews dropped from two days down to two hours.
CAMPAIGN
Led a Series B launch campaign across web, motion, and paid social for a developer tools company. Pipeline doubled in 90 days — and the brand finally felt like the category leader.
NEXT STEPS
We partner with ambitious teams on brand, product, and everything in between.
